TECHNOLOGY
In the ever-evolving landscape of digital creativity, traditional methods have long dictated the trajectory of 3D virtual content creation. Creators, however, find themselves grappling with multifaceted challenges, from the intricacies of 3D room creation to the time and cost inefficiencies inherent in these methodologies. Yet, this struggle is not unique to room design alone; generating 3D content in general poses its own set of formidable obstacles.

TECHNOLOGY
Storytelling has been a fundamental aspect of human communication since the dawn of civilization. It’s how we connect with one another – not just in the here and now, but through generations.

Today, with the advent of technology, storytelling is taking a new form: spatial storytelling. This technique uses 3D imaging as an essential part of the narrative, creating immersive experiences that captivate audiences like never before.

TECHNOLOGY
The premise of all computer vision begins with images, and the foundation of all images are cameras. Cameras serve as the fundamental building blocks of all we do, the atom, in our lexicon, and ensuring their accuracy is crucial for addressing problems of deeper abstraction. Their influence is so encompassing and pervasive, that working on multi view geometry tasks with poor poses is a near doomed venture. At Avataar, faithfully projecting 2D image pixels into 3D space is imperative to our ambition of creating immersive 3D content.

TECHNOLOGY
When we ambitiously set out with the vision of reimagining visual discovery many years ago, we quickly realized that spatial depth through 3-dimensional rendering can reimagine visual discovery in ways 2-dimensional media simply cannot. As we immersed ourselves in the intricacies of creating and spreading 3D media, we realized that the key to making 3D truly universal was to make it truly easy for anyone to express in 3D! Today, in that pursuit, we’re releasing the Creator and empowering you all to shape your dreams into reality, now in mesmerizing 3D.

TECHNOLOGY
3D experiences and content creation have been a key and critical component of many companies for many years now and have become the norm for most to digitize their physical content to meet customers in different and inspiring ways using different technologies. Due to the seriousness of this for companies to survive in an ever changing digital landscape, standardization is equally important to meet as many customers in as consistent a way as possible where physical and digital meet seamlessly.

TECHNOLOGY
The excitement of embarking on furniture shopping, exploring countless options, and envisioning your dream space… as a retailer, you understand the thrill customers experience when browsing through your online furniture store. However, there's a common frustration that often arises: the limitations of online shopping.

TECHNOLOGY
While smaller items or accessories may not require as much consideration, furniture, being a significant investment, is often preferred to be evaluated firsthand before making a decision. The ability to assess the size, design, and texture of furniture holds utmost importance.

EXPERT OPINION
Tips from Pearmill for Conversion Rate Optimization

Ensure conversion optimization: by experimentatopm with improving the most important areas: trust, friction, clariety, personalization.

EXPERT OPINION
There is understandably a lot of hype around The Metaverse. It's a word that's caught the imagination of millions of people, it's on the night time news, it's all over the internet, even a parent on the school run asked me about it.

TECHNOLOGY
Extended reality is unquestionably the "closest thing to magic" in this decade, and the good news is that it has finally passed its pre-diluvian phase. It is now entering the mainstream and inundating shopping, gaming, media, robotics, and possibly any interactive medium - with its indomitable influence.

For more than seven years, Avataar has been at the forefront of this revolution, witnessing its unprecedented impact.

TECHNOLOGY
The retail industry is changing so fast that if you blink, you just might miss out on the next big advancement.

It’s vitally important to stay up to date because if you lag behind you could miss out on things like record-breaking Black Friday online sales, or you could lose up to 50% of your revenue by ignoring Social Media.

TECHNOLOGY
How often do you order a piece of furniture online, only to realize you hate it once it arrives? It’s one of the many frustrations that come with online shopping – but thanks to AR in retail, you won’t have to be frustrated for much longer. The concept of Augmented reality shopping is already gaining popularity among some of the biggest eCommerce brands to offer customers an immersive experience with products before they purchase them.

AUGMENTED REALITY
How often do you order a piece of furniture online, only to realize you hate it once it arrives? It’s one of the many frustrations that come with online shopping – but thanks to AR in retail, you won’t have to be frustrated for much longer. The concept of Augmented reality shopping is already gaining popularity among some of the biggest eCommerce brands to offer customers an immersive experience with products before they purchase them.

AUGMENTED REALITY
As online commerce continues to grow, retailers are feeling the pressure to technologically advanced, and thus, more stores are implementing AR and VR solutions. But what is AR? And how is augmented reality in eCommerce improving the consumer experience? Let's dig into the history, evolution, and future of this fascinating technology.

AUGMENTED REALITY
With more and more independent merchants joining platforms like Shopify and BigCommerce, the need for unique store features is rising. However, the problem is, most of these smaller brands don’t have the resources or finances to add 3D augmented reality integrations on their own. That’s where Avataar comes in.

EXPERT OPINION
Let Gaurav Baid take you on an immersive journey of what the future holds for us with the perfect culmination of the user experience metaverse has to offer -

WEBINAR
Dan Frith (VP of 3D at Avataar) and Kevin Joyce (Global Partner for Psychic VR) were hosted by Rory Greener at the XR Summit 2022. Some interesting excerpts from their conversation:-

AUGMENTED REALITY
If you've shopped online, you may have taken advantage of holiday season sales. Similarly, if you're a retailer, this time of year could be crucial for you to increase holiday sales and boost profits. However, it can also be one of the most challenging phases to prepare for.